Are you wondering how some graphic designers and UX (User Experience) designers create stunning designs for their clients? Are you still thinking about why many graphic design projects cost too many dollars? Do you want to captivate the attention of your target customers through your visual or graphic design ads?
Well, we’ll tell you a secret here. Graphics designers are talented people. But also because even creative non-designers are using some do-it-yourself (DIY) online graphic design tool, one of these is – Canva.
What is Canva? Why use Canva for your business?
Canva.com is an online design tool that uses drag-and-drop features and themed layouts to create beautiful graphics. You can make your designs almost anything for – Free! In the Pro plan, you can use unlimited themes, backgrounds, stock photos, and share files in different formats.
Canva is used by 100 million subscribers monthly with more than 100 million designs are uploaded and downloaded in the platform are some fascinating facts about it.
Moreover, you can use the tool offline using Canva for Windows Desktop. You can craft business cards, slideshow presentations, logos, documents, and business cards on your desktop computer without an internet connection.
How Canva Work for your business?
If you’re just starting your business, Canva is best for making the design for your business logos, calling cards, website banners and portfolios, even simple thank-you notes and greeting cards to your customers or clients can be made in this tool.
There are free interactive tutorials and video courses to teach and guide you on how to produce your collections of design in Canva Design School.
Where in other things Canva can be useful for your business?
Plenty of possibilities in Canva that can be explored include but not limited to:
- Creating your own Brand Board;
- Making posters, brochures, and flyers;
- Crafting website and social media visual content;
- Producing social media visual ads on Facebook, Instagram, Twitter, Linked In, etc.;
- Product design mockups and samples;
- Sales landing pages; and
- Video marketing campaigns, video thumbnails, GIFs, and animated stories.
So much you can do with Canva, more so you can create your great custom projects by using its useful features.
What are Canva’s interesting features that can be helpful to you and your business?
Easy to Use Drag-and-Drop Features. This is one of the important great features using Canva. You can just drag-and-drop your files and photos to the canvas. You can discover many stock images within the tool in the keyword search box.
You can also easily drop your images from your drive either on a computer, Google Drive, or Dropbox. Then, drag and apply the images to the canvas and you're ready to design.
The ease-of-use graphic design feature of Canva makes the tool popular to many users particularly to non-designers who don't have a graphic design background.
Free Background Layout, Images, and Fonts to Use. The background layouts and themes are so stunning that you might think you’re a professional designer after using them. You can adjust the look of your images using animate, filter, adjustment, crop, and flip features.
On-the-Go Design Tool. Canva also has a downloadable app version in Google Play Store. You can switch designing your projects from your desktop to your mobile phone. This feature makes your ongoing designs accessible online anywhere you go.
Besides, you can publish your design in MailChimp and different social media platforms if you have online marketing campaigns coming up whether on your computer or smartphone at any time of the day.
Convenient Collaboration. Canva makes it easier to collaborate with your virtual team, clients or customers on your design by “ask a comment” and “open to edit” features. You can also save your designs in Dropbox so that you can organize your files in one place and your virtual team can access the designs anytime.
Personalized Branding Tool. You can create your customized branding palettes or color theme to apply on your business brand with – business card maker, palette generator, and logo maker. The Branding Tool section helps you to have a consistent design theme for all your marketing assets.
You can also search the colors to be used in your projects by putting either keyword color “blue” or hex code “#00c4cc” in the search box. Color Wheel combo generator is also available to know what best color combination looks appealing to your design.
Video Editing Alternative. The hottest feature in Canva recently – video editing. Like other paid video editing tools such as Adobe Premiere and HitFilms, you can trim and edit your videos with free-to-use Canva. With Canva, you can edit your videos and place some animated texts, elements, audio tracks, and even social media icons your followers can click on.
Just a piece of advice. Review Canva’s license agreement and terms on paid and royalty-free stock images, audio, and video materials if you’re planning to use it to your final product design or merchandise for profit, sales and distribution to a third party, website and social media templates for profit, and similar uses. One-time license stock images can be used 2,500 times while royalty-free images can be used 250,000 times in the circulation.